What I Do
I help leaders and teams move through complexity and get unstuck.
My consulting work blends strategic insight, psychology, and clear communication to solve problems, support decisions, and create meaningful progress.
I focus on identifying the real obstacles, simplifying ambiguous situations, and helping clients move forward with structure and confidence.
My work is grounded in five strengths:
Clarity — distilling complexity into understandable insights
Structure — organizing ideas, processes, and decisions
Strategy — uncovering pathways, options, and opportunities
Narrative — articulating value and communicating with impact
Insight — identifying underlying patterns that others miss
About JSF Consulting
Narrative & Clarity Consulting
JSF Consulting operates as a diagnostic problem-solving practice, helping clients cut through ambiguity and make clear, grounded decisions. The work combines psychology, narrative structure, and strategic analysis—fields shaped by years of hands-on experience in filmmaking, project development, and research.. This blend keeps the focus where it belongs: on the client’s goals, the obstacles in their way, and the most direct path to meaningful progress.
Our work sits at the intersection of story, psychology, and strategy, turning complex ideas into clear, grounded narratives people can actually use. We dig into the real challenges, clarify what’s getting in the way, and help clients make confident decisions that move them toward their goals.
At the center of the practice is the Four Box Factor — a diagnostic model for understanding client challenges across four dimensions: Strategic, Psychological, Contextual, and Executional.
Strategic
Clarity of Direction & Decision Logic
We identify whether the core strategy is coherent, aligned, and actionable. This includes how decisions are made, what the real priorities are, and where strategy might be unclear or internally conflicting.
Psychological
Mindsets, Assumptions & Behavior
Every challenge has a human layer. We surface the beliefs, default patterns, motivations, and emotional logic that shape how individuals or teams approach problems and make decisions.
Contextual
External Realities & Constraints
We examine the surrounding environment—market conditions, timing, resources, structure, and team dynamics—to understand the real-world constraints shaping the issue. Good decisions must match the context.
Execution
Where Plans Collide with Reality
Even strong strategy fails without follow-through. We look at processes, habits, accountability, and operational rhythm to understand how work actually gets done—and where breakdowns occur.